Customer Reviews for

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

Average Rating 2.5
( 18 )
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5 Star

(3)

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(4)

2 Star

(1)

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(7)

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Sort by: Showing all of 7 review with 1 star rating   See All Ratings
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  • Posted March 23, 2010

    Refund please

    Verbose! This book inspires me to write a 6000 word review that could be boiled down to 1 paragraph. The relevant content could have been covered in 150 pages if not for the author's fascination with his own fascination. I hope to find the book that this was not.

    5 out of 5 people found this review helpful.

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  • Posted February 25, 2010

    Poor science, selective examples and sugestive politics; all contribue to this books failure.

    I can not dissuade anyone strongly enough from reading or buying this book. It takes a vaid concept, i.e. the Unconscious part of the human mind, and ignores the science. At least, were the science does not aggree with the authors conclusion. Furthermore, Shankar Vedantam uses an excessive amount of "human interest" examples, especially when the know facts are either inconclusive or unsupportive of his view point. His "human interest" examples oddly are uncontested and poorly documented. There is a notable lack of follow through and context to most of his examples. In addition, his examples are not investiaged in the text. Many of the examples he choses are politcally in nature and every time his conclusion support want could easy fit into a liberal polical platform.

    3 out of 4 people found this review helpful.

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    Posted March 7, 2010

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    Posted March 28, 2010

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    Posted April 1, 2011

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    Posted November 26, 2010

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    Posted March 16, 2010

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