The Innovator's Sourcebook

Very useful...sourcebook

The book offers a thorough look into the most important questions that any entrepreneur would face in his/her effort to innovate. It steers away from the trivial theorems of what innovation is all about and focuses on practical and unavoidable issues when it comes to creating a business. The reader will find a central core of principles that relate to both the microeconomic scale of any entrepreneurial endeavor as well as its interfaces with the competitive and even global landscape. Dan has used a very transparent and concise way to address some of the crucial challenges that most of the time we take for granted when we try to differentiate through innovation.