Customer Reviews for

The Intention Economy: When Customers Take Charge

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  • Posted January 9, 2013

    more from this reviewer

    Imagine a world where unknown companies can┬┐t track your every d

    Imagine a world where unknown companies can’t track your every digital move, and where you don’t have to click, agree and assume all the liability in every transaction. Technology writer Doc Searls envisions that world as the future “Intention Economy,” a setting in which people access “Vendor Relationship Management” (VRM) tools that make vendor-customer interactions far more equitable than they are now. Searls intelligently analyzes the web today, the one-sidedness of vendor-customer relationships and the changes VRM can enable. Although tech-savvy readers will enjoy Searls’s conversational style, getAbstract warns that nongeeks might find some of his concepts hard to grasp. Even so, Searls’s vision is relevant to vendors as well as customers.

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  • Posted May 1, 2012

    Want to understand how to market in the big data economy? Here's how.

    Doc Searls focuses on the four-party economy in this very interesting exploration of how the Web economy is beginning to favor agents that help to focus the intent of buyers, via capabilities such as "concierge"-like services in the cloud or via API-driven services that help us to understand what it is that can meet our demands - sometimes even before we've expressed them explicitly. Understanding the intent lying behind demands is the key to driving markets to the right buyers at the right time. You might call it inferential value generation, a type of service that comes to conclusions about things based on big data analysis and intersecting it with personal profiles. Doc has some deep thinking on this topic, but he presents it in an easy-to-read format that makes it fun to learn about this concept.

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