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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success

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  • Posted October 5, 2009

    more from this reviewer

    Time-tested principles for strong selling

    John Patterson, National Cash Register Company's founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson's best-known sales concepts. This is an expansion of Gitomer's The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now - perhaps somewhat cheekily - calls the "Patterson/Gitomer Principles." Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer's oysters to get Patterson's pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.

    1 out of 1 people found this review helpful.

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    Posted April 28, 2010

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