Customer Reviews for

The Long Tail: Why the Future of Business Is Selling Less of More

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Most Helpful Favorable Review

9 out of 9 people found this review helpful.

The way of the future

The long tail is a thorough research study. I found it to be a facinating look into the future. Very well written and relative to all of those who are interested in how the internet has changed the way we view the worlds economy.

posted by stugood on March 28, 2010

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Most Helpful Critical Review

5 out of 8 people found this review helpful.

Could not download

Despite the fact that this eBook was supposed to be free with the in-store access code, I could not access this eBook because the site wants me to choose a default credit card. Why would I need to choose a default credit card when I just want to pick up a free eBook?

posted by 3851314 on June 19, 2010

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  • Posted March 28, 2010

    The way of the future

    The long tail is a thorough research study. I found it to be a facinating look into the future. Very well written and relative to all of those who are interested in how the internet has changed the way we view the worlds economy.

    9 out of 9 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted March 20, 2011

    Read Anderson's Blog Instead

    Author Chris Anderson expanded upon an article he wrote for Wired Magazine in 2004 explaining the power of the niche market. "The Long Tail", revised in 2008 to include a chapter on marketing, continues on to talk about the "end of the hit" and how things work in the new world on online retailing where niche markets demand, as Anderson says, "a new kind of hit". The beginning half of the book, Anderson relates how the world has changed in that summer blockbuster movies, music and book sales in physical stores no longer create the majority of sales. The rise of online retailing has brought customers more choices and has allowed for content which may never have been promoted in the "old" days of manufactured hits to become popular. For example, Stephenie Meyer's Twilight series may not have been published twenty years ago. Meyer, a stay at home mom, submitted her manuscript to various publishing houses where it sat for years before a small company picked it up.
    Although Anderson provides many examples where he sees long tails of product variety in industries ranging from television programs to college sports, the book is extremely repetitive. Readers can save time by reading Anderson's five page Wired article or his blog rather than spending time reading 250 pages of the same material. I would recommend reading Chapter 15, "The Long Tail of Marketing" for business students or small business owners at the beginning phases of marketing their products online.

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  • Posted January 24, 2011

    more from this reviewer

    An intriguing and insightful book

    Chris Anderson is an editor-in-chief of the Wired magazine, and the eponymous article 'The Long Tail' appeared in that magazine a couple of years ago. This has been one of the most influential and read articles about the 'new economy', and rightfully so. In a few succinct principles it describes and explains the essential aspect of the several new successful business models, including Google, Amazon, eBay, Netflix, to name just a few. The basic mechanisms behind the model, however, have been around for a long time, but the advent of the Internet has spurred it on to previously unimaginable successes. This book builds on the arguments from the original article, and adds the material from Chris's blog. It's highly informative, yet eminently accessible and readable. A warning is in order, however: after reading the book you might start seeing long tails in all sorts of places. Consider yourself warned.

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  • Posted December 5, 2010

    Turn the old economics on it's ear.

    This book will give a headsup to anyone wishing to use the Internet. The new reality is that there is a market for anything in this world and this book will show you!

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  • Posted August 24, 2010

    Good content, but repetitive

    There is good content in this book, no question. However, as previously mentioned in another review, the amount of times the same ideas are repeated makes it tough to sit through.

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  • Posted August 8, 2010

    more from this reviewer

    Insightful information that makes the complicated understandable!

    You have to read it to understand it. In short, it explains why online selling can be succerssful without selling the main items in a category. You begin to wonder if the shift will close big box stores? Will people bypass renting DVDs or buying CDs? The future is digital!

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  • Posted July 23, 2010

    more from this reviewer

    Classic tale - inventive narrative

    Everyone knows the basics of this classic tale - one of the original vampire stories. However, the originality of the method of telling the tale is what should beckon those who haven't read Stoker's version.

    The tale is told through a series of intertwining glimpses of individual journals and notebooks written primarily from the perspective of five of the main characters in the story (non of which is Dracula himself). Mixed into this combination are a number of newpaper articles and other "third-party" sources to fill out the narrative.

    Given the date of publication, the reader will not find the "shock value" that seems to be the stock-in-trade of today's horror genre, but the chill-factor remains. All-in-all this is a familiar tale told in a very unique and entertaining manner.

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  • Posted June 26, 2010

    more from this reviewer

    I Also Recommend:

    Repetitive and boring

    After the first chapter I thought this was going to be a great book. But I have read 2/3 of it and it says the same over and over again. Its uninteresting and the way the book is written is awful. Chris Anderson could have expressed the same idea in 30 pages instead of 250

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  • Posted November 17, 2008

    A Great Book!

    The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson provides an overview of the purchasing pattern that has emerged with online retailers offering an abundant selection of material. A good example of this pattern is that according to Anderson, every track on iTunes has been downloaded at least once. Traditional stores can only carry so many products due to space limitations, but with stores and other retailers offering huge selections online, customers can almost always find what they are looking for. As Anderson says, ¿Bottom line: A Long Tail is just culture unfiltered by economic scarcity.¿<BR/>One of the reasons I liked the book was because Anderson showed numerous other examples of where the Long Tail can be applied to other industries. In addition he provided a detailed history of the Long Tail¿s routes. He says that ¿the true roots of the Long Tail and unlimited shelf space go back to the late nineteenth century and the first giant centralized warehouses¿near the junctions of railways lines in the American Midwest.¿<BR/><BR/>The one section of the book that I liked the most with respect to a current event in technology was the chapter entitled ¿The New Producers: Never Underestimate the Power of A Million Amateurs with Keys to the Factory.¿ In this section, Anderson shows the effects of technologies such as Wikipedia that enable literally anyone to contribute to this Long Tail right from their home computer.<BR/><BR/>One of my criticisms of the book is that Anderson didn¿t spend very much time discussing industries and goods without Long Tails. One of the things that the Long Tail relies on is highly differentiated products which can cause small niches to develop. Therefore, in industries with very homogeneous products it is harder for a long tail to develop.<BR/><BR/>Overall, it was a very good book and I highly recommend it.

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  • Anonymous

    Posted October 7, 2007

    A reviewer

    This book explains how small businesses can be successful using the internet to sell their products and services. This is because of what the title alludes to, which is 'The Long Tail.' The long tail shows how business is no longer concerned with just 'hits,' because of the massive interest that niche products can have. This long tail of interest can provide more income than the hits used to because the audience for a retail website is the entire world. This book is good because it uses relatable examples and stories that anyone can identify with and understand. Rather than use a bunch of dry statistics, the author find companies that are using the long tail to succeed and he talks to them. I recommend this book to anyone who is interested in learning how small businesses can thrive in the new economy that lets small companies with niche products reach interested customers around the world. If you're interested in this book, I would recommend reading 'Small is the New Big' by Seth Godin. In it, he talk about marketing in the internet age.

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  • Anonymous

    Posted September 25, 2006

    A witty look at the ways cyberspace rewrites retailing's rules

    Does the modern world of online markets make you feel like Rip Van Winkle, who awoke from a 20-year nap to find a changed society? Author Chris Anderson has your wake-up call. With hard facts, charts and numbers, plus futuristic insights, Anderson decodes the mysteries of online marketing, Internet-based commerce and other New Age economic realities. His calculations, public feedback and extensive research offer more than just statistics for the sake of proving his point: Online retailing has a long reach into niche markets. This gives its products longevity that stores with finite shelf space can¿t match, no matter how much steam they get from short-lived, blockbuster products. Anderson credibly explains the decline in box office sales and the rise of niche companies such as Netflix and iTunes. Despite a few redundancies (he believes in thorough explanations), keep on reading. You won¿t mind: the text is a pleasure, written with wit, style and expertise. We recommend it to Luddites, old school business operators, anyone in entertainment or retail, and New Age Internet-based marketers (although you probably already know just how long this tail can be).

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