Customer Reviews for

The Long Tail: Why the Future of Business Is Selling Less of More

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Most Helpful Favorable Review

9 out of 9 people found this review helpful.

The way of the future

The long tail is a thorough research study. I found it to be a facinating look into the future. Very well written and relative to all of those who are interested in how the internet has changed the way we view the worlds economy.

posted by stugood on March 28, 2010

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Most Helpful Critical Review

5 out of 8 people found this review helpful.

Could not download

Despite the fact that this eBook was supposed to be free with the in-store access code, I could not access this eBook because the site wants me to choose a default credit card. Why would I need to choose a default credit card when I just want to pick up a free eBook?

posted by 3851314 on June 19, 2010

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  • Posted March 28, 2010

    The way of the future

    The long tail is a thorough research study. I found it to be a facinating look into the future. Very well written and relative to all of those who are interested in how the internet has changed the way we view the worlds economy.

    9 out of 9 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 5, 2010

    Turn the old economics on it's ear.

    This book will give a headsup to anyone wishing to use the Internet. The new reality is that there is a market for anything in this world and this book will show you!

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  • Posted July 23, 2010

    more from this reviewer

    Classic tale - inventive narrative

    Everyone knows the basics of this classic tale - one of the original vampire stories. However, the originality of the method of telling the tale is what should beckon those who haven't read Stoker's version.

    The tale is told through a series of intertwining glimpses of individual journals and notebooks written primarily from the perspective of five of the main characters in the story (non of which is Dracula himself). Mixed into this combination are a number of newpaper articles and other "third-party" sources to fill out the narrative.

    Given the date of publication, the reader will not find the "shock value" that seems to be the stock-in-trade of today's horror genre, but the chill-factor remains. All-in-all this is a familiar tale told in a very unique and entertaining manner.

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  • Anonymous

    Posted October 7, 2007

    A reviewer

    This book explains how small businesses can be successful using the internet to sell their products and services. This is because of what the title alludes to, which is 'The Long Tail.' The long tail shows how business is no longer concerned with just 'hits,' because of the massive interest that niche products can have. This long tail of interest can provide more income than the hits used to because the audience for a retail website is the entire world. This book is good because it uses relatable examples and stories that anyone can identify with and understand. Rather than use a bunch of dry statistics, the author find companies that are using the long tail to succeed and he talks to them. I recommend this book to anyone who is interested in learning how small businesses can thrive in the new economy that lets small companies with niche products reach interested customers around the world. If you're interested in this book, I would recommend reading 'Small is the New Big' by Seth Godin. In it, he talk about marketing in the internet age.

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