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Posted September 10, 2002
All too often, the customer gets lost within the intricacies of customer relationship management. Don Peppers and Martha Rogers bring the customer back into the equation in this fieldbook designed to help companies implement their one-to-one marketing strategies. The book addresses the very questions that bring companies to CRM in the first place: How do I know who my best customers are? How can I customize my service for my best customers? How do I get my customers to stay loyal? For its clearheaded answers to these difficult questions, we from getAbstract recommend this book to all readersWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.