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Posted June 17, 2005
Author Jeffrey Gitomer¿s book¿s jacket refers to him as, 'the modern leader of salesmanship.' Given that splashy buildup, his book has to be an attention-getter - and it is. The contents are displayed in modern, freewheeling big fonts and graphics. The illustrations feature intriguing black-and-white, scratchy images of NCR founder John Patterson demonstrating his eccentric, but fundamental, approach to sales. Something about Gitomer¿s book is inexplicably charming, perhaps due to his boyish love of industrial history and his unapologetic idol worship of Patterson, an American sales icon. Gitomer, who 'revised and revived' Patterson¿s rules, obeys the motto, 'Think!' In an era when business intently focuses on maximized sales, why not look to history for some winning answers? Patterson¿s 'Probable Purchaser' concept is a powerful idea, and the book¿s dicta are broad in scope if not deep. We believe Gitomer deserves fair credit for this thought-provoking work of industrial archaeology and encourages salespeople to read his book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 4, 2004
Posted May 11, 2004
On target to increase your sales capacity!
On target and once again the living proof that it is not necessary to have the perfect product, rather the perfect sales pitch, to be successful in selling. No matter if we are talking about the 1880s or the twenty-first century, if you can create the right interest, right sales tactics and create the demand, you will be successful. When you finish this book, you will come to realize that the only person holding you back is none other than yourself. Gitomer serves up a winner that stands heads and shoulders above the other ¿How to sale your product¿ books. Buy it, read it, and make your mark.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.