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Posted May 15, 2007
This book is well written and sourced. It provides email marketers with the basics to get started and also provides advanced techniques. Nussey's book is easy to read and provides the reader with valuable information that is hard to come by. The best of 7 books that I've read on email marketing.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 22, 2005
Finally--an email book about more than just subject lines!
As an email marketer, I find this book incredibly useful for three reasons: 1) for the statistics and hard data on almost every page, 2) for the structured, strategic thinking it brings to this relatively new and fast-changing medium, and 3) because I finally have a piece of hard evidence I can take to my boss and colleagues when they want to do something stupid with our email program--it's not just me alone trying to defend our email program against practices that would turn it to spam!!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.