The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever

What Can You Say About Dale Carnegie?

If you're looking for a good self-help book because you don't like your therapist or you don't have a dog, perhaps 'The Sales Advantage' will help.
The problem here is that this books doesn't give you anything specific to work with . . . unless three hundred and four pages of theory is something you can work with.
Most sales professionals who need 'help' to sell more are looking for specific strategies and tactics they can use to increase market share, generate more revenue and create added profits.
This book gives you none of those specifics . . . not really.
If you're looking for a practical guide to how you can sell more . . . especially in this horrible economy . . . this ain't it.
Sorry.

1 out of 1 people found this review helpful.

Insightful!

J. Oliver Crom and Michael Crom have written a very good book for sales professionals who are on a learning curve, particularly newcomers and those with intermediate sales experience. Although veterans might know most of the new ideas here, the authors present valuable concepts in the excellent prospecting section and in the review of how to close a sale. The book presents a somewhat institutional Dale Carnegie approach to sales, including a strong emphasis on maintaining a positive attitude and a customer-centered approach. The section on overcoming objections could be juiced up a bit and many of the illustrative anecdotes could be developed more richly, but the book supplies significant expertise for newer sales professionals - and that alone, we believe, should make it an easy sell.

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