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Posted December 11, 2006
How to use 'once upon a time' all the time.
Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories. Unfortunately, she is a bit heavy-handed on the 'why' of storytelling, which she explains in depth in every chapter, and a shade light regarding 'how' to accomplish her lofty goals. Simmons explains that telling people an engaging story is far more persuasive than reciting facts and figures, or showing a PowerPoint presentation. To illustrate her position, Simmons uses good stories and parables as examples. She describes the six categories of stories you can use to connect with and influence people, and she offers suggestions on how to become a prolific, entertaining storyteller. This is not a typical 'how-to' book with lists of things to do, but it is instructive and useful. We recommend it to anyone who is interested in the art of persuasion or who loves a good yarn.
5 out of 6 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
I will put this on my list of top ten books on personal developm
I will put this on my list of top ten books on personal development. A how-to book on influencing others that begins with self-reflection and the integrity required to project authenticity and believability. This book is very well done, and I see how it earned its spot in the "100 Best Business Books of All Time."
Much like Michael Jeffreys (who wrote Success Secrets of the Motivational Superstars) Annette Simmons is not a fan of technique. That is to say, she believes that only basic goodness, honesty, and strong character can produce influence. This book is not exactly a how-to book in the sense that it directs the reader on specific tips for becoming a better storyteller, but rather, encourages a new way of thinking – which is thinking non-linearly, from multiple perspectives, and away from facts.
As author Annette Simmons notes, “People don’t want more information. They are up to their eyeballs in information. They want faith—faith in you, your goals, your success, in the story you tell.”
Stories get past the rational, critical mind and mines deep down into our emotions at an unconscious level. A good story induces a state of trance whereby the critical conscious mind becomes engaged in the narrative, allowing the moral/meaning of the story to sink into the unconscious unchallenged. It then influences their perception, thoughts, feelings and behavior.
I've had friends tell me they think storytelling is a strength of mine. After reading The Story Factor, I hope they are right. I know what I have to do to improve, anyway... and that is always a good thing.
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Posted September 29, 2011
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