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Posted February 5, 2004
Super facts between snaps about Super Sunday!
¿The Super Bowl of Advertising¿ recounts the successes, miracles and flops from all 37 Super Bowls not from the couch, but from inside the advertising agencies that created the spots and the companies that footed the multi-million dollar bills. ¿The Super Bowl of Advertising,¿ brings out little-known facts about Super Bowl Sunday besides the cost-per-second of commercials over the years. Kanner¿s work, like advertising, is all about presentation as ¿The Super Bowl of Advertising,¿ with its 6x9 size and use of glossy white pages, filled with video stills of commercials allow the memories of those 30-second sellers to be recalled with ease. ¿The Super Bowl of Advertising,¿ is a trip down advertising¿s memory lane. Coca-Cola¿s ¿I¿d like to teach the world to sing,¿ debuted during Super Bowl VI followed by Mean Joe Greene¿s change of heart after a cold Coke at Super Bowl VII. McDonald¿s ¿You Deserve a Break Today¿ was seen in 1971 with the accompanying music and jingle from Barry Manilow. The golden arches tounge-twister about its Big Mac ingredients was first heard in 1974. In 1977, Brother Dominick provided 500 more copies for the abbot utilizing the newly innovative Xerox Copiers with the tag line, ¿It¿s a miracle.¿ 1984 the year and the book by George Orwell created a wave that every ad agency wanted to ride and companies wanted to emulate. The Apple Computer commercial, directed by Ridley Scott, shattered the minds of advertisers and viewers when an athletic blonde hurdles a sledgehammer at the screen, tinted blue, exploding and announcing that Apple Computer will introduce the Macintosh later that week. The ad ran only once, didn¿t even show the product but it was played again and again on network television, morning shows and still registers today with viewers. In the 1990¿s advertisers were forced to decide on what way to approach their viewers as the Gulf War broke out prior to Super Bowl XXIV. While Coca-Cola went patriotic, Diet Pepsi went with ¿The Right One, Baby!¿ with Ray Charles and the Uh-Huh Girls. No advertising book would be complete without paying homage to the King of Beers, Budweiser, and its numerous memorable spots on Super Sunday. From Clydesdales, to frogs, to lizards, to copiers, catch phrases and the ¿Bud Bowl¿ ¿The Super Bowl of Advertising,¿ describes how Anheuser-Busch became the King of Super Sunday. Not to be forgotten is the dot.com craze, ads and even faster bust with only Monster.com and HotJobs.com surviving the blitz of 2001. If you watched it on Super Sunday, like it or even hated it, ¿The Super Bowl of Advertising¿ is a quick look back at the action off the gridiron and many of the memories that have stayed with us when the final scores may have faded from memory.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 1, 2004
WOW, I am currently a Marketing student at LeTourneau University in East Texas and this book hits it right on the head.It shows how marketing and advertising go hand in hand, and this book illustrates just how an advertisment brings brand awareness to a brand. Talk about awareness, it just costs $2-2.5 million a spot...no big deal right?Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.