- Shopping Bag ( 0 items )
Posted July 17, 2003
Complete waste of time and money
This is without a doubt the worst book I've ever purchased. The positive reviews listed here are probably plants of the author. This book is so bad, I couldn't believe any reputable publisher would have anything to do with it. Then I looked to see who the publisher was and it all suddenly made sense. This is a self-published book (through a 'vanity press'). So just how bad could it be? First of all, the text section is only 94 pages long. The remaining 64 pages is a list of what is supposed to be wholesale distributors. Many of the websites listed for these are not valid. (The link for the author's own website doesn't work, either.) The links which do work are for businesses which would be entirely unuseful as a source of merchandise to sell on eBay. But does the book contain ANYTHING helpful or particularly insightful? Not a bit! The first thing you might notice about this book is that it does not have a table of contents (nor an index, for that matter). This makes sense, because there are no chapters in this book. Just 94 pages of ramblings, typographical errors, misspellings, misplaced headers and paragraphs, and seemingly plagiarized instructions. Lowy's big suggestion for making your ads stand out? Use all caps. Oh, yeah, that's exactly what makes YOU click on an ad, isn't it? Among his suggestions of what to sell: Your grandmother's chocolate chip cookie recipe. Lowy's 'success' examples currently do not have items for sale on eBay. Lowy seems to have an identity crisis when he describes how half.com works. In some places he refers to them as 'us,' as if he works there. Or, more likely, as if he copied down instructions word-for-word from their website and didn't even bother to change them into the third person. For example, he says, 'As soon as someone's bought one of your items, we'll send you an email.' In Lowy's closing comments, he says, 'Forget that your customers have a strong sense of fair play.' Did he even TRY to proofread this thing? It's not just a bad book. It's the ROUGH DRAFT of a bad book. If you want to learn about eBay, read their FAQ and you will easily learn much more than this book presents. Or buy any other book about eBay. Nothing could POSSIBLY be worse than this.
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