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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

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  • Posted May 22, 2013

    For almost a decade, I¿ve been a freelance editor and writer aft

    For almost a decade, I’ve been a freelance editor and writer after leaving the corporate world to raise my two children. Boy things have changed since 2004.

    I’ve been integrating social media into my work experience in PR, marketing and magazine publishing over the past year. I quickly learned it is no longer only about writing for a large audience, sending faxes and updating media lists.

    Thankfully I was introduced to Mack Collier and his book on a Twitter chat. “Think Like a Rock Star” was just what I needed to understand the who, what, where, when and why of social media marketing. 

    I thought it couldn’t be a more fun read learning how Lady Gaga and other rock stars understand and connect directly with their best customers (fans). Then I got to the back stage pass of each chapter where Collier answers the sixth question, “how,” to apply the lessons from rock stars. 

    Think Like a Rock Star is the five Ws and one H to develop advocates for any kind of brand, who will build your business and profits.

    It’s not about giving information to many people using traditional mediums anymore. It’s about knowing your fans and what they love, like, dislike…about the brand, and inviting them to help share and hone the product online and offline. It’s such a win-win! Doing this not only improves the brand, but it gives fans a better quality of life. 

    This is my guidebook—marked up and dog-eared—for my writing and editing future in social media marketing.

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  • Posted April 9, 2013

    I work in the music business, and a large percentage of my clie

    I work in the music business, and a large percentage of my clients are actual  Rock Stars. Grammy winning Rock Stars. To be honest most of them don’t get Twitter, Facebook or social media in general. But what they do get is how to engage their fans and keep them engaged.
    What Collier does in this book is take these skills that Rock Stars have used organically to build their fan base throughout history, and applied them to social media brilliantly.
    Collier  has written a step by step guide, using stories of how Rock Stars engage their fans. Teaching us how we can learn from these Rock Stars and how companies regardless of their size can do the same. 
    Think Like A Rock Star by Mack Collier is the “how to” book that show’s businesses why they should truly engage their customers and turn them into fans.
    I am making Think Like A Rock Star a must read for all of my clients. Great job!

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