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Posted December 15, 2011
A Blueprint for Sustainability - Thoughtful and Exciting
Jeremy Rifkin renders enormously complex ideas accessible. He lays out a blueprint for a sustainable future that is not without problems to solve, but with problems that clearly can be solved, and solved in a way that keeps everyone whole. The most difficult problems are not those of science or technology, they are humanity's entrenched ways of being. Rifkin, and like-minded thinkers such as Amory Lovins and Paul Hawken, among others, understand history in a way that frees rather than binds, and the possibilities they identify are rooted in what is, and from that, what can be. This book is not about outlandish fantasies of a utopian future, it is about the path we are on now, the obstacles in that path, and the decisions to be made.
I have savored this book, at times like a feast, at others like tapas, and it always stays with me, a constant heady companion. Someone said that history, and I¿m paraphrasing, is the great human conversation. Like Bucky Fuller¿s World Game, this book provides the structure for a compelling conversation, one that recognizes that we create scarcity by what we believe, how we behave, how we treat and manage resources, that in fact there is abundance on this planet, plenty for all. The Third Industrial Revolution is all about how to manage abundance and how to do so in context of humanity¿s highest aspirations.
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Posted December 25, 2011
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