Customer Reviews for

Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them

Average Rating 4
( 2 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
Page 1 of 1
  • Anonymous

    Posted April 20, 2000

    Worth a second glance...

    I enjoyed this book very much. I had to read this book as a result of a graduate course, I really didn't want to read it at all. Yet once I found myself reading I enjoyed the book's content I expected it to read like a boring business type scenerio, but the book told several stories regarding differnt companies, the players, and their tales from beginning to end. I felt the book was written very well, and was easy to follow.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 18, 2000

    Toys industry shapes childrens play time

    WOW, to hear the talk some of the decision makers in this critical industry amazes me. Miller does a good job in this book giving the reader a broad view of the toy industry. WHile these powerful men are shaping the past time of our children, it must be said that the simple whim a child may or may not have for a product can ruin any hope for profit. The exposure is in the corporations hands but the kids control the outcome. Miller spends much time on describing the key players in Hasbro which helps you to climb in the enviornment and read on. The business side of the book is quick and lacking in my opinion. The book is about family and corporate politics and the various toys. Very interesting to read about one toy or another and how it made it big or didn't. Adding weapons to G.I. joe changed play time forever and reading about how Hasbro came to the decision to do so was interesting. This industry is not fun and games and I enjoyed reading the details behind a couple leading companies.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews
Page 1 of 1