Customer Reviews for

Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them

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  • Anonymous

    Posted April 20, 2000

    Worth a second glance...

    I enjoyed this book very much. I had to read this book as a result of a graduate course, I really didn't want to read it at all. Yet once I found myself reading I enjoyed the book's content I expected it to read like a boring business type scenerio, but the book told several stories regarding differnt companies, the players, and their tales from beginning to end. I felt the book was written very well, and was easy to follow.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 18, 2000

    Toys industry shapes childrens play time

    WOW, to hear the talk some of the decision makers in this critical industry amazes me. Miller does a good job in this book giving the reader a broad view of the toy industry. WHile these powerful men are shaping the past time of our children, it must be said that the simple whim a child may or may not have for a product can ruin any hope for profit. The exposure is in the corporations hands but the kids control the outcome. Miller spends much time on describing the key players in Hasbro which helps you to climb in the enviornment and read on. The business side of the book is quick and lacking in my opinion. The book is about family and corporate politics and the various toys. Very interesting to read about one toy or another and how it made it big or didn't. Adding weapons to G.I. joe changed play time forever and reading about how Hasbro came to the decision to do so was interesting. This industry is not fun and games and I enjoyed reading the details behind a couple leading companies.

    1 out of 1 people found this review helpful.

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