Customer Reviews for

Trendspotting: Think Forward, Get Ahead, Cash in on the Future

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  • Anonymous

    Posted April 17, 2002

    Book looks ahead with a brain...

    This is a truly useful book. For starters, Laermer doesn¿t idly speculate in the way of so many futurists. Instead, Laermer¿s brand of futurism is based on interviewing acknowleged experts, and reporting to readers about what they see on the horizon in their particular field. In Trendspotting, when you get a prognositation about the future of technology, it¿s courtesy of people such as Jared Headley a tech guru with Cisco. The section on spiritual trends draws on the research of people such a Robert Thurmond, a distinguished professor of religion at Columbia. It gives Laermer¿s book so much more credibility than if he¿d just pulled all this stuff out of his head a la Faith Popcorn. And some of the predictions are fascinating: smells and tastes transferred over the internet, so that you can sample brownies before ordering a batch. Or entire homes powered by small, disherwasher-size hydrogen generators. I would highly recommend this book. It is fun to read, superbly researched, and you can actually believe that some of the predictions will come true.

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  • Anonymous

    Posted April 6, 2002

    Buy This Book!

    If, like me, you feel confused by the myriad 'breakthroughs' that technology is bringing into our lives, this book will give you understanding and relief from the anxiety of feeling left out or overwhelmed. Laermer's easygoing style and tongue in cheek humor made it fun to learn more about my world, and I particularly enjoyed the insights included by some of the world's most forward-thinkers. Thanks for writing this book!!!!!

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