Customer Reviews for

Triggers: 30 Ways to Control the Mind of Your Prospect to Motivate, Influence and Persuade

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  • Anonymous

    Posted October 4, 2002

    A note I sent to Joe and was kindly asked to post.

    Joe, I was a little reluctant to purchase your book "Triggers" after reading about it on the internet because it sounded to good to be true. When I went to the Barnes and Noble website to investigate buying the book I saw several write-ups on how great your book was and noticed that other books on similar subjects had no write-ups. This was my second warning that I was taking a chance buying your book because I figured that the write-ups were a setup. My gut feeling said that it was worth the risk of a few dollars. I am an engineer by profession and design consumer products and need to know how to market and sell and deal with people and emotions and that is why I made the purchase. What a fantastic buy. I have learned and implemented an enormous amount of your information and have passed my knowledge on to the others in our small company. I felt compelled to send you a note saying the same. If only there were a way to let those who are contemplating a purchase of your book "Triggers" know that what you are saying about the benefits of reading this manual are absolutely true and accurate and if anything, understated. I will personally recommend this book to anyone I can who is interested in improved sales of their products as well as themselves. Ron Siverson

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  • Anonymous

    Posted March 27, 2001

    Marketing Copy Monarch Secrets Revealed

    Do you ever first get a book at the library to decide if it's worth buying? I'm going to save you a trip to the library. What if someone gave you a selection of strategies that tickle a reader enough to send him or her giggling to the cash register? You would simply follow each strategy's lead to create high-impact literature that sells your book. Do you recognize the name Joe Sugarman? BluBlocker sunglasses was the biggest of dozens of successful products Joe has sold by writing copy that has prospects digging for their credit cards. And in TRIGGERS, Joe is going to teach you exactly what it takes to motivate your browser to become a buyer. TRIGGERS is a masterful work of 30 psychological 'triggers' to round up these buyers. Joe explains, with some wildly entertaining stories, what strategies he has used for several decades to become the king of marketing copy. In the chapter on pricing he writes, 'The intensity of salivation in your prospect's greed glands will vary in proportion to the drop in price.' If you're familiar with the work of Jay Abraham and Dan Kennedy, this book will excite about how easily you can develop copy. Get TRIGGERS to develop your marketing pieces and supporting literature. This book won't sit on your shelf, you'll be too busy using it.

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  • Anonymous

    Posted February 7, 2001

    Learn from an Expert

    If you are serious about selling, then learn from an expert. We all have seen the Blu Blocker commercials on TV. I even bought a pair. One small change in your advertising effort can make a huge bottom line difference.

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  • Anonymous

    Posted February 8, 2000

    Sugarman is in the same class as Ogilvy and Girard.

    I really enjoyed Triggers. I felt a strong bond with Sugarman's ideas when he suggested reading Girard's books, and the books of the legendary David Ogilvy. Ogivly On Advertising and Triggers are both worth their weight in gold.

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  • Anonymous

    Posted February 2, 2000

    Like You, I Personally Don't Know Mr. Sugarman . . .

    But if you're like me, you probably have access to a few, if not many of the best marketing books ever published. I've got to tell a direct response copywriter, I've always been on the hunt for that one book that would reveal the powerful secrets of mind control, as it relates to marketing. A book that would share the truth and science, on how to motivate, influence and persuade my target prospect, on a deeper level. A book that would entertain me, teach me, and bring to full view what I've always felt was kept secret by the few giants of the industry. Finally . . . I've found it! The book is named Triggers, and the giant's name is Joe Sugarman. I should stop right here(frankly speaking I hope no one reads this,I don't need more competition) however I will add, that if you are like me, and possess many excellent marketing and copywriting books, then think about this...This book will NOT cause your library of works to become obsolete--instead, for once, it will solve for X, and at once cause your entire collection to become RELEVANT...much like Michael Jordan made average players better. Think about it. It is truly an awesome work. I enjoyed it so much; I purchased his 3-book seminar. So far I've read Advertising Secrets of The Written Word, and it too has become an instant favorite of mine. Mr. Sugarman autographed his Triggers book (I have the hardcover) and only had 10,000 copies printed in that edition. Mine is #6704. Don't wait too long to get's destined to become a collectors item.

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  • Anonymous

    Posted January 6, 2000



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