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Posted January 26, 2009
If you are on the fence about e-mail marketing and how it can help your business, read this book. For anyone who wants to talk to their customers and turn your business into a more profitable one. A shortcut to e-mail success. Highly Recommended.
I found this book here on B & N as I searched for the best e-business books, given my goals for 2009. I found this book to be a great guide to what works and what does not in e-mail marketing. <BR/>As a business owner, I found this book very helpful in forming a plan for my company and how e-mail marketing can help us. <BR/>I put some of these items in the book to work for our email sign ups, graphic creations, tests and e-mail sends to our customers - did they work? Yes, they did. <BR/>I would like to think our business can sell itself but I know e-mail marketing is not as straighforward as it seems but can help, especially in tough times like today. This book served to generate ideas and move us forward - now we are talking to our customers via e-mail and slowly turning them into profitable customers. <BR/><BR/>This is a great guide for smart and hands on business people who just are not sold or fully understanding on how to treat e-mail marketing within your company or to generate sales via e-mail. Consider this a shortcut to success in this field.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.