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Posted May 9, 2009
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Are You Tuned In?
"Tuned In" describes the concept of resonators - products so in tune with the needs of the potential buyer that they sell themselves. The authors provide examples of resonators, how to go about about achieving resonator status for your product or service, and even provide an example process for accomplishing this. I found the concept of the resonator worthwhile and similar in scope to achieving "viral" status. My only caution is the area which focuses on process. The outlined process should be considered as a guideline or starting point and not a guarantee of success. Great read for those involved in product development or anyone who owns a business.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted July 15, 2008
Will make you re-think your processes ...
... and that's a good thing! As the book describes companies that are 'tuned out' you'll likely be nodding your head in agreement - or comparing their descriptions to the company you work at! whether you're a business owner, and employee, a musician, pastor or just an individual wanting to market yourself better, this book describes how you can best 'tune in' to the market. The tips are actually quite simple and are good common sense, but they often get overlooked. Like, for example, interviewing and talking with your potential customer base to make sure you have an idea that really resonates. a basic idea, but one that can save tons of time and money. This book's ideas are easy to implement for anyone from an individual to a start-up to a large corporation!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 23, 2008
Tuned In individuals
The expression `tuned in¿ has been around for a long time, but with the release of the new book Tuned In, its meaning will change forever. The book details the Tuned-In Process, a six-step method for creating a resonator, a breakthrough product or service that buyers immediately understand has value to them, and so perfectly solves their problems that it sells itself. Tuned In is rich with examples of how companies and individuals have followed specific, repeatable steps to understand their markets and create products and services that people want to buy. The authors illustrate how companies such as Starbucks, Zipcar and Apple got tuned in to their markets and have enjoyed huge success. They discuss how organizations such as NASCAR and Picture Perfect Weddings understand their customers. They show why products such as the Blackberry and GoPro camera meet specific needs of buyers. The most intriguing part of the book to me is the application of the Tuned-In Process to individuals. The book profiles a magician, a preacher, a real estate agent and a doctor, who were all tuned in to the specific needs of their customers. All four have enjoyed tremendous success in their chosen niche. The book really inspires anyone 'willing to follow the Six Steps' to get tuned in to and create their own resonator or even become the resonator themselves. We will no-doubt be hearing great things about Tuned In for years to come. I highly recommend it to your reading!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.