Customer Reviews for

UnMarketing: Stop Marketing. Start Engaging

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  • Posted September 9, 2011

    more from this reviewer

    Undo your unfashionable marketing habits with "UnMarketing" for unrivaled results.

    Traditional marketing strategies have lost steam as social networking and other tools provide companies with more options for engaging directly with potential and current customers. The "UnMarketing" way encourages connecting, listening and engaging. Scott Stratton delivers his unmarketing advice in a series of vignettes written in a personable, humorous style. Though the author breaks little new ground here, getAbstract recommends his entertaining stories, examples and how-tos. They perfectly illustrate how to stop marketing and start unmarketing to make friends, attract new business and retain current customers.

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  • Posted February 4, 2011

    more from this reviewer

    Help cure bad marketing with inverted insight.

    I very much liked the content of this book. The author is a bit crude here and there but not to a grand excess. In spite of that if you are looking to learn how to market and perhaps even looking on a better way to do prospecting this book will build your understanding. Great read also if you need to understand the whole social marketing concept.

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