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Understanding Michael Porter: The Essential Guide to Competition and Strategy

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  • Posted October 1, 2014

    I learned of this book from an article in Fortune Magazine a cou

    I learned of this book from an article in Fortune Magazine a couple of years back - an article about Michael Porter.  I had not previousy taken the opportunity to learn of him and his work.  After reading Magretta's book through the first time, I found the best way (for me at least) to introduce it to a business colleague was to have them read the introduction, then go to the back and read the FAQ's (Magretta's interview with Michael Porter), then digest the middle.  I have truly appreciated the insights and principles of Porters theory explored in the book.  I have since bought perhaps 20 or 30 copies for business colleagues just because I found answers in the book to current business problems we face in our companies.  I think any serious business manager, product manager, or brand manager is playing with a short deck if they don't have a copy of Magretta's book handy for reference, and for use in convincing someone else of a needed change.  I endorse the book!

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  • Anonymous

    Posted January 21, 2012

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