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Unleashing Change

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  • Anonymous

    Posted October 17, 2005

    Must-read for change leaders

    This is a must-read for anyone trying to lead change in a bureaucracy, whether government, business, non-profit, military, or education. Kelman's insights into why change is difficult, and his idea of unleashing change vs coercing it, are brilliant, down-to-earth, and totally practical. The change Kelman led resulted in the federal government substituting a new informal rule ('Get a good deal for the government.') for thousands of pages of rules and specifications that made buying t-shirts and ketchup just like buying software systems and fighter planes. His special magic was to enlist the front-line buyers who knew how messed-up the system was. He gives them credit for the change they played a central role in effecting. His only sin is excessive modesty about his own role in a revolutionary and successful change effort.

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