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Posted October 27, 2008
Great Starting Point for Marketing A Small Business
This book, by it's nature, is generic, but is still very helpful. It is especially good for a new business and for a small business that has not been very successful at marketing. Ms. Turner provides a lot of detail for planning and execution and she shows why planning is absolutely necessary. Her book provides a good preliminary understanding of marketing concepts and principals. It would be an excellent companion to a niche marketing resource. As a consultant, author and trainer for women and minority owned businesses I continually try to stress that research is essential to the marketing, and ultimately overall, success of a small business; so I applaud Ms. Turner for emphasizing and explaining this fact. She also shows how targeting ones marketing efforts brings higher payoff. I have always felt that marketing is all about angles -- finding the right one and using it effectively; this book provides a lot of help in finding and using a good marketing angle.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.