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Posted December 18, 2010
Using Google Adwords and Adsense Review
Using google adwords and adsense is a pretty helpful collection of media. As it says on the cover, it's 'more than just a book'. The physical book is helpful enough in and of itself, but the value of what you're paying for really comes through once you register it online. Then you get a digital print version of the book with imbedded videos showing how to actually execute commands and navigate the Adsense and Adwords menus.
The quality of the physical book is pretty good. It's what I've come to expect from any kind of help manual, but the digital user interface is something that really impressed me. As a rule, I've never been into web-only versions of books and I'd much rather have something physical. I figured the website would be more of a companion to the book but it ended up being the other way around. I found it a lot easier to read chapters on the web and just watch the videos as they come instead of reading, pausing, and manually finding the videos.
It gives pretty detailed descriptions of how both programs work. So detailed in fact, there's a lot stuff they covered that won't ever really apply to the kind of stuff I do, but they set the content up nicely for skipping around.
If I have a criticism it's that I would've liked a set of hard figures or real numbers to set realistic expectations for what kind of money is collected by Adsense users and dished out by Adwords users, defined by what kind of traffic some respective sites are working with. But I feel, due to the ambiguous nature of how Google dictates what gets paid in and out, those numbers could be hard to find.
Overall the book and it's accompanying media is great and I would absolutely use it as an educational or training tool for other applications.
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Posted February 12, 2012
Posted December 24, 2012
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