What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

Read it to understand all that's going on right now

If you care about what is really happening in America, you need to read this book.

Finally, someone tells me what Americans think rather than what I should think. While I was expecting a lot of politics, there's so much more. Luntz hits all the hot topics: jobs, health care, climate change, religion, even retirement.

I also like the fact that Luntz provides a significant amount of public opinion data, some of it his own and some of it from other public sources, to back up his conclusions. Clearly a lot of work went into writing this book.

4 out of 4 people found this review helpful.

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Great Insight

This book gives great insight into what you neighbors and fellow Americans are thinking. Very interesting reading with some very stunning revelations. This won't change what you think, but it may very well confirm what you already suspect... that the American public is not as diametrically opposed as our politicians would have you think. I highly recommend this book to anyone with an interest in the American lifestyle.

1 out of 1 people found this review helpful.

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Even better than his last book

Look, I was predisposed to like this book, because I learned so much from his last one. So I was a geek buying it on the first day. Now, with about 75 pages to go in this one, I'd say it's even better.

As a business person and fan of politics as a hobby, this book was right up my alley. I succeed in business by trying to understand my customers--this book has countless insights into how Americans think and what they want.

But it's not broccoli and wheat germ--it's a fun read! Sure, you'll be a better business leader or politician when you are done reading it--but you'll have fun along the way. Especially with his anecdotes from his varied worklife. Read it and laugh while you learn! A great read!

1 out of 1 people found this review helpful.

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Insights Drawn From Experiences

Yes, I found this book will help you make better business decisions - as promised.

And I agree it'll help you better understand and impact the voters you want to motivate, or the customers you want to attract, or the employees you want to hire. Again, it delivers as promised.

But even if it didn't do those things, it would be a worthy read just to get an unparalleled look at what really goes on behind the glass in focus groups across America. Luntz' experiences, interactions, and anecdotes about working for America's most prominent business and political leaders really can't be matched by any other author or in any other book. It's what sets him, and this book, apart from anything else I've read.

So it's not just a glimpse into the minds of the markets you want to reach - it's also inside intel on how America's best companies and campaigns (who might even be your competitors) are going about THEIR business.

1 out of 1 people found this review helpful.

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It is a great book. A must read. Opened my eyes to generation 2020.

=I have read this book twice and still learn something every time. It is a must read.

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Luntz book valuable for business

Good information. Well organized and clear. Easily accessible--reader can pick and choose easily for personal relevance. Very helpful to me for business ideas and planning.
Author remains objective. Draws conclusions but doesn't editoralize.
I found it very interesting.

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dreams

lots of interesting information

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Good guide for someone who needs it.

This book offers insights into how American's think (thanks to many Gallup polls). It is useful, assuming the polls are correct, for getting a good gauge on the future, especially concerning businesses. The one issue is that some of the material seems common sense, which is not worth buying the book, but there is plenty of material that can provide helpful business courses of action or thought which makes the book worth the price tag. It is also a fairly easy read for a business book, which I sometimes have problems keeping my attention into these types of books. That was not the case with this one. I recommend it to any manager or business owner in general.

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This book talk what the american people's are really think about this country.

this book has a lot of information about everything .

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