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Marketing, Women's marketing, Research, Trend Marketing
This book exposes women's LITTLE secrets that can have a BIG impact on your business. The authentic truth is. that women MIGHT NOT tell you the exact truth. The research driven insights and wealth of information outlined in this book are invaluable and I, as a woman, can readily relate to its narrative. We, as marketers, see it all the time . women telling "half-truths" and living the "whole truth".Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
This book will also be a great tool for those of us really listening to women to "sell" to our management. Oftentimes executives not trained in listening to the whole truth read research .and translate it.in literal terms with literal actions. The authors provide sharp insights and definitive instruction on how to recognize a woman's "half-truths" and get to the "whole truth". This strategic book is filled with case studies of many well known brands citing their "misses" and "successes" - those who ran with the "half truth" and those who listened and acted to the "whole truth". This is a valuable resource for all executives interested in marketing to women.