What the Nose Knows: The Science of Scent in Everyday Life

Disinformation wrapped in a Jacket

When I saw this book online, I thought what an interesting concept until I read the chapter on Multiple Chemical Sensitivities and was aghast this book was published. And, now I am appalled that B&N has it for sale. The chapter is a pure disinformation campaign against individuals with a scientific, biological based disease. Then I wondered why? What would this author have against this select group of people? Mr. Avery is the President of Synesthetics, Inc., a firm that markets fragrance products and the sensory perception of fragrance on consumers. Isn't it great science works to sell toxic chemicals to unsuspecting consumers, but what happened to the science in that one chapter? No science there. More like fabrication and unproven. I do not recommend this book. If there's one lie, then there's bound to be a book full of them.

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