Customer Reviews for

Who's Raising Your Child? Battling the Marketers for Your Child's Heart and Soul

Average Rating 5
( 2 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
Page 1 of 1
  • Anonymous

    Posted April 14, 2006

    Adults And Children Benefit From This Informative Guide

    What an informative look at the way media messages shape our self-images, relationships and spending patterns. From the descriptive opening pages offering a bird¿s eye view of a teenager¿s prom preparations to a toddler¿s favorite birthday gifts, readers are lured into a story of the effect of mass consumerism on modern day families. Startling statistics, real life examples, and an easy to read format make this book a perfect conversation starter for parents, teachers, community leaders and marketers. The format includes stories, sidebars, bulleted lists and numerous topic headings within each chapter making it easy to read during stolen moments throughout the day. The authors address marketing tactics that influence toddlers, adolescents, tweens and teens (Note: The same strategies are often used to persuade adult consumers as well.) Topics include sex, violence, alcohol, pornography, video games, music and magazines. The resources section offers additional sources of help and information. Review by JoAnna Carey, Rat Race Relaxer: Your Potential & The Maze of Life

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 14, 2005

    Recommended for parents with kids of any age

    Highly recommended for parents of children of all ages. This is a provocative and helpful book. Parents who aren't yet concerned about how their kids are being brainwashed by the media will be after they read the book concerned parents will find great and useful tips for dealing with their children after they've been exposed to any number of marketing schemes. The book identifies specific marketing strategies aimed at different age groups from baby to teenager, then gives advice on counteracting these strategies. Parents will want to pass this valuable book on to their friends.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews
Page 1 of 1