The Whuffie Factor: Using the Power of Social Networks to Build Your Business

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Do you tinker with social networking but didn't grow up with it? If so, The Whuffie Factor answers some of the questions about the growing popularity, etiquette in using the tools, and research about what's ahead.

Ms. Hunt does a lot of name dropping, something I usually dislike. However, in the context of providing the information in the book, it is actually quite helpful in understanding some major player names and some real-life "average" people's experiences/success.

This book helped me keep up with the conversation all around me about Social Networking and even introduced me to some new websites to check out.

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