Customer Reviews for

Why We Buy: The Science of Shopping

Average Rating 4
( 21 )
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Sort by: Showing 1 – 20 of 21 Customer Reviews
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  • Anonymous

    Posted December 30, 2001

    Great reading for every shopper

    This book is impossible to put down once you've started reading it. It is packed with tons of real-life examples and case studies of what retailers do right and what they do wrong. You cannot possibly read this book and not look at the local stores you shop at in the same light again. You will quickly see things they are doing right to encourage you to buy, as well as things they are doing wrong that discourage you from buying, or worse yet, causing you to go to a competitor's store. In reading the book, I immediately thought of several examples where it was obvious that some local retailers did NOT read the book, for they were making some of the mistakes that the book shows discourage sales and frustrates shoppers. I think this book should be required reading for every retail manager and shop owner (and even the hourly employees as well!), many of whom wonder why their sales are not as good as they should be, or why shoppers aren't buying as much as desired. Reading it as a shopper, I was intrigued to learn from some of the examples that some of the local retailers are doing things right (they must have read the book!), and many (unfortunately, too many!) are doing things wrong. I was most amused with the case histories where what seemed to be plain old common sense really did not work to encourage buying, and in fact often had the opposite effect. I also realized that if I was a store manager, I would probably be making many of the mistakes that are pointed out because I did not have the advantage of the in-store research done by the author and his company--until I read the book, of course! Whether you are a careful shopper or a store manager or owner, this book will, when read carefully, change how you look at the shopping environment. But more than that, I found the book immensely fun and interesting to read as well.

    1 out of 1 people found this review helpful.

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  • Posted March 27, 2011

    more from this reviewer

    Great for people who want to become a Pro Shopper!

    Look I thought i knew a lot about shopping, but wait until you read this book before you declare yourself a pro shopper. This teaches you exactly what the title says. I can guarantee you will learn at least something about shopping or why we buy in this book. Its easy to read and understand as well. Good for anybody!

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  • Posted September 6, 2010

    more from this reviewer

    Highly informative

    A behavioral scientist's view of buying. If you own a retail business this book provides unique insights with actionable ideas. Straightforward to read and understand his observations and recommendations.

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  • Anonymous

    Posted April 4, 2007

    A reality series in a book

    With the word 'science' in the title, my first thought was: boring. My, was I pleasantly surprised! I could not put this book down. Underhill captures the real reality of human behavior in the retail setting. Anyone in the retail industry, e-commerce business, or thinking of starting a business needs to read this book. It's full of principles that are applicable to any business with customers.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 26, 2006

    Great Book!

    Paco Underhill's first book drew raves not only from me but from my students who I have assigned the book as a book report. The items discussed in the book are also being used by some multinational companies here in the Philippines as part of their discussion during trade marketing strategic planning. In addition to this the insights of the book surely generated interest for many academic researches done here about the same topic. Great read and a great material.

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  • Anonymous

    Posted February 6, 2001

    Great tools that you can use today!

    A must for anyone in retail, I work in the largest home improvment chain in the US and used some of the ideas and watch the results that worked

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  • Anonymous

    Posted August 7, 2000

    A Must For Every Retail Manager!!!

    Although I am not a manager, I do work in the retail trade and this book ended up changing the way I viewed my position at work. Suddenly, I realized so many things from a new perspective, like signage and shoppers' habits. I have become a better salesperson thanks to Paco's writings. Every manager should read this...they would find great ideas for their store, guaranteed!!

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