Customer Reviews for

Wired to Care: How Companies Prosper When They Create Widespread Empathy

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  • Anonymous

    Posted August 13, 2012

    Every CEO should read

    Lessons in empathy that everyone should learn for both business and personal life

    1 out of 1 people found this review helpful.

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  • Posted August 3, 2009

    more from this reviewer

    Informative report on why empathetic companies do well

    Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 4, 2012

    Cloudsong

    Leaps back and rear up on her hind paws. ~ Cloudsong

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 5, 2012

    Toxicpaw

    Ok. *he coughs and staggers there*

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 3, 2012

    Random cat

    Toxicpaw has two visible posts on the page! That's impossible!

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 3, 2012

    Cloudsong to randomcat

    Not if you post in the book that i the exact same one one page down. ~ Clludsong

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 3, 2012

    Tpxicpaw

    Im here!

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 3, 2012

    Nightpaw

    Sorry to interrupt but someone died and i asked u a question the apprentic den)

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 1, 2012

    Magepaw

    Wether you likeit or not you can add one to your dead.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 1, 2012

    Echopaw

    Is this the apprentice den? -Ehopaw

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 2, 2012

    Sundew

    She didnt feel good at all. She again passed out~Sundew

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 1, 2012

    Nightwing

    *rolls his eyes and goes to sleep*

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 2, 2012

    HEY EVERYONE

    COME OUT TO THE MAIN CLEARING! ~ Flamepelt

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 6, 2012

    Mangofur and Willowlight

    Mangofur bounded in happily, "I cant believe Mistfeather darted off to find Blackpaw" she exclaimed. Willowlight chuckled, "You better believe it" she mewed.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 2, 2012

    Rueflower

    Rueflower sniffled

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 1, 2012

    Spiceclaw and honeyleaf

    The 2 ses pad in

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 3, 2012

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 1, 2012

    Moonpaw to shinepaw

    Seventh result

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 28, 2012

    No text was provided for this review.

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