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Posted March 15, 2008
Never start a project without it.
I have been using words that sell for years. And I can not reccomend it enough. I write copy for all sorts of promotional, from brochures to websites. And I always start with a quick browse through 'Words That Sell' - and within minutes I have atention-grabbing headlines and ideas to get the job done. If you are an award-winning copywriter you may not need this book. But, if you are like the rest of us who sit starring at a blank screen waiting for inspiration you SHOULD have 'Words That Sell' by your laptop.
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