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Posted October 13, 2011
all about a MOUSE
Imagine a multi-million dollar business that revolves around a mouse. How could this be so? Who hasn't heard about Mickey Mouse, who originally was going to be called Mortimer by creator Walt Disney until Brother Roy suggested Mickey.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
In Work in Progress by Michael Eisner with Tony Schwartz you get the behind the scenes of the magic of the Disney empire, where he served as head. This book is semi-autobiographical, reflective, and confessional.
Eisner disclaims the rumor that Walt Disney is cryogenically frozen. He traveled himself to the relatively hidden memorial site at Forest Lawn in Glendale, California where his ashes are buried in a tiny, overgrown plot.
Eisner openly discuss his health issues and recognizing his mortality. He shares, "I felt unsettled, close to panic. Moments later, I experienced intense pain, not just in my arms but also in my neck and chest. My anxiety was making the pain worse. The next thing I knew, I was being wheeled into the emergency room. All I could think of was ER, the pilot I'd just watched. Suddenly, I was living it."
This business man is chronicles his climb to the top from television to movies to Disney filled with details of the nasty behind the scenes turf battles. The unexpected death of the President of Disney Frank Wells and how he had to carry the full burden of the company's responsibility.
How many of the icons of the entertainment industry began with a silly idea. For instance on ideas Eisner states, "When an idea can't be articulated simply, crisply and accessibly, there is usually something wrong with it. When I hear a good idea, it has an effect on my mind and body. Sometimes I feel it in my stomach, other times in my throat, still others on my skin- a kind of instant truth detector test."
A bit dated since it was written in 1998, the book does have charm and valuable insight into the entertainment world from someone who had a front row seat.