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Posted November 19, 2002
Excellent advice to improve your communication skills
Roger Ailes is a well-known media consultant and television producer. At the time of the publishing of this book, he was president of CNBC, the cable business news network. This has given him lots of experience in communication, which he draws on for this book. His basic thrust is that communications in this modern age have been so influenced by media like television that we need to use those rules in ALL of our communications. You've only got seconds to get and hold someone's attention; you've go to be honest (or at least lie consistently); but, most importantly, you've got to be yourself. People can spot a fake, and you will do your best when you stop trying to be someone you aren't, and just be yourself. Many people think they have to become someone different when speaking in public, but it's not the case. As someone who has never had problems speaking in public, I didn't find this book to be as earth-shattering as some other people may have, but it does contain lots of good advice for people who would like to handle those situations better. I especially found his own personal reminisces about situations he dealt with to be the best parts of the book, and he uses these liberally to enhance his points. The section about dealing with the press is noteably excellent.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.