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Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

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  • Posted September 1, 2011

    more from this reviewer

    Well-documented internet experiments to back the statistics

    If you're like me, you've probably written at least one book, or created at least one product that you'd really like to sell. And you've probably heard that the place to do that selling is the internet. You may have heard lots of internet truisms too-join in the conversation, leave comments, make lots of friends, be yourself, etc. But which of these will really produce results?

    Dan Zarrella, of the Domino Project, has actually done some experiments-the sort that I'd like to do if I only had the time, plus plenty more I haven't even thought of. Which time of day should you make your post so more people will view it? How important are "views," or would people linking to your post be more useful? If you send a message to all four hundred of your imaginary friends, will they really pass it on?

    Some of the suggestions wandering the internet do turn out to be true; others only partially so. This book certainly gives you the knowledge to recognize what questions to ask if you really want your great new idea to be contagious (or even viral). By the end of reading it I know more, but I still don't believe I'll ever find the time to do my own experiments and find what works for the books I'm trying to sell. I don't want to leave it all to luck, but I also don't have the money to invest in having someone else put the right ideas into practice for me. Still, this book's a good start, and as long as it's cheap it's highly recommended.

    Disclosure: A friend recommended this to me, knowing I'd like my books to become more contagious and more frequently sold.

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