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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Average Rating 3.5
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  • Posted May 8, 2010

    more from this reviewer

    Book Review: The Zen of Social Media Marketing by Shama Kabani

    When it comes to the world of Social Media, I am prone to consider myself up to neck with the discipline (pardon me if I sound a bit inflated). However, Shama Kabani's book The Zen of Social Media Marketing proved me wrong. There were many tools that were totally new for me. I am thankful to young Shama for giving us a treasure trove on Social Media.

    I read the book in one sitting during road travel from Lahore-a provincial capital of Punjab to Islamabad---capital city of Pakistan. The book is simply 'unputdownable'. Every paragraph is full of tools and techniques to fully leverage the potential of tsunami of Social Media that is upon us and there is no running away from the grip of its rapacious waves.

    The Zen of Social Media Marketing deals in detail about Social Media Channels like Facebook, Twitter, LinkedIn and video sharing sites and the world of blogging. On each top, Shama unfolds the best practices, valuable protocols and etiquettes and set of dos and don'ts.

    The book is a holy grail for beginners, intermediates and experts as wells. Whether you are entrepreneur or Social Media geek or a CEO managing your personal brand or a maverick marketer, Shama's The Zen of Social Media Marketing is a must.

    The world of Social Media is evolving at dizzying speed. Today's 'in' thing is tomorrow's blasé, I was just fearing that Shama's book will look like a product of stone age within, may be, six months. But she is intelligent to set up a system of topping up with latest trends and tools with her site. Thanks Shama for taking care of this aspect.

    You may read more about The Zen of Social Media Marketing at its blog.

    Recently, I spoke at Conference of Secretary Generals of Chambers & Commerce of Pakistan on "Policy Advocacy through Social Media", Shama's book helped me a lot to make my address effective. Thank you Shama for giving us such a wonderful gift. Look forward to its sequel very soon.

    Review by Ashraf Chaudhry: Sales & Marketing Trainer/author/Social Media Strategist from Pakistan (ashraf (at)

    3 out of 4 people found this review helpful.

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  • Posted September 7, 2011

    Very enlightening and an easy read!

    I chose this book for my MBA marketing class book review, and am so glad of it! It was very informative, and I learned tons. It is easy to follow, has a sense of humor, is well written, and uses real world examples to illustrate. I would recommend this to anyone who not only wants to know more about social marketing, but also about other social sites than Facebook. I even learned more about Facebook. Thank you, Ms. Kabani, for sharing your knowledge.

    2 out of 3 people found this review helpful.

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