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A Profile of the United States Toy Industry: Serious Fun
     

A Profile of the United States Toy Industry: Serious Fun

by Christopher Byrne
 
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and

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