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Bang!: Getting Your Message Heard in a Noisy World
     

Bang!: Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler, Delia Marshall (With), Robin Koval
 

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We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous &

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