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Built to Love: Creating Products That Captivate Customers
     

Built to Love: Creating Products That Captivate Customers

by Jonathan Cagan
 
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer

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