Corporation 2020: Transforming Business for Tomorrow's Worldby Pavan Sukhdev
There is an emerging consensus that all is not well with today’s market-centric economic model. Although it has delivered wealth over the last half century and pulled millions out of poverty, it is recession-prone, leaves too many unemployed, creates ecological scarcities and environmental risks, and widens the gap between the rich and the poor. Around $1
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Un-put-downable!. A must read for anyone looking to get a brief history of how the current form of corporation evolved and took shape...and what the future corporations will look like. Pavan's background shines through the book with lots of figures and facts thrown in to make the business case - which is what we need - putting numbers to costs that companies have been conveniently externalizing. Chapter on Accountable Advertising made the most impact, putting the responsibility squarely back on the organizations. In short, this book sits at the intersection of economics & ecology by bringing the love back between the step brothers!