Creative Business Solutions: Persuasive Writing: How to Make Words Work for Youby Nick Souter, John Boyle, Guy Billout (Illustrator)
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea
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I love this book! It breaks everything down in a simple way that not only you can understand, but you can also teach it to someone else. Very impressive!