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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
     

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

by Geoffrey A Moore
 

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This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

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