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Data Driven: Profiting from Your Most Important Business Asset
     

Data Driven: Profiting from Your Most Important Business Asset

by Thomas C. Redman
 

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Your company's data has the potential to add enormous value to every facet of the organization — from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused — or incorrect data fouls up operations and decision making.

In

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