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Enterprise One to One: Tools for Competing in the Interactive Age / Edition 1
     

Enterprise One to One: Tools for Competing in the Interactive Age / Edition 1

by Don Peppers
 

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ISBN-10: 038548755X

ISBN-13: 2900385487558

Pub. Date: 01/28/1999

Publisher: Crown Publishing Group

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible

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