Experience the Messageby Max Lenderman
Consumers exposed to roughly four thousand marketing messages a day are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through
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Experience the Message based on 0 ratings. 1 reviews.
A plethora of great case studies, stories and anecdotes of some of the best and latest marketing and advertising campaigns that broke through. A fun read, goes by fast and delivers on the promise of changing the way we think about marketing.