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Guinness Is Guinness: The Colourful Story of a Black and White Brand
     

Guinness Is Guinness: The Colourful Story of a Black and White Brand

by Mark Griffiths
 
The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns.

Each title in this series features an

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