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How Pleasure Works: The New Science of Why We Like What We Like
     

How Pleasure Works: The New Science of Why We Like What We Like

3.3 4
by Paul Bloom
 

ISBN-10: 0393066320

ISBN-13: 9780393066326

Pub. Date: 06/14/2010

Publisher: Norton, W. W. & Company, Inc.

Yale psychologist Paul Bloom presents a striking and thought-provoking new understanding of pleasure, desire, and value.

The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory

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How Pleasure Works: The New Science of Why We Like What We Like 3.3 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
How Pleasure Works is a great book - it's entertaining and informative, and also surprising - as well as surprisingly funny. It examines different sources of pleasure - from food, to sex, to art, different forms of entertainment, and so on - and discusses recent findings in cognitive science (including a few of the author's own) that tell us about the surprisingly complex and sometimes deeply puzzling nature of human pleasure. The author argues that pleasure is not primarily a response to certain perceptual & sensory experiences, but instead has a significant cognitive component - what we think about something (whether or not we're correct) has a huge impact on how much pleasure we derive from it. The book contains many examples, which range from mildly surprising, to deeply puzzling, to just plain weird; some are very funny. The author has a fresh, engaging and easy style of writing, unlike what one finds in many science books for the lay public - this is enormously fun to read. Opening it up to any random page you'll almost certainly find yourself pulled in and getting caught up in the discussion - this book is hard to put down!
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