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How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation
     

How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation

by Susan M. Weinschenk
 

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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could

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