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MacroWikinomics: Rebooting Business and the World

MacroWikinomics: Rebooting Business and the World

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by Don Tapscott

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In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever. In this new age of networked intelligence, businesses

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Macrowikinomics: Rebooting Business and the World 4 out of 5 based on 0 ratings. 4 reviews.
MarienTX More than 1 year ago
Great writing, very interesting facts, easy to read.
RolfDobelli More than 1 year ago
Welcome to your new world, courtesy of the digital revolution. Sorry, but you won't be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community's "mass collaboration" is changing political and civic institutions. In this follow-up to their bestseller "Wikinomics", the authors explain why technology and social media may hold the answers to some of the world's most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from "networked intelligence." getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of "Wikinomics" to brace themselves for some repetition. Start reading soon, because change is accelerating every second.
RGombert More than 1 year ago
This is an interesting book and well worth the read. Downsides: Authors are very, very repetitious. It reads like they wrote each chapter as a separate paper. In most of the chapters they spend a good few pages telling us the same thing over again (do they get paid by-the-word?). Authors do not practice what they preach. For a book about internet collaboration and the new global enterprise, the is a surprising lack of wiki, collaboration tools on the website. I'd at least expect to find a web page with links to the companies, projects and people profiled. Casual age discrimination through out the book. Upside: Informative and thought provoking. A must read for employees at every level.
Anonymous More than 1 year ago